Unicorn in the Woods

Unicorn in the Woods

As tech investors the world over search for elusive unicorns (start-ups valued at over $1 billion), acclaimed business journalist Gordon Pitts asks whether there can be a place for high-tech innovation and unicorn-like value creation outside of major urban centres, whether in Atlantic Canada, rust-belt New York, or Northern Ontario.
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As tech investors the world over search for elusive unicorns (start-ups valued at over $1 billion), acclaimed business journalist Gordon Pitts asks whether there can be a place for high-tech innovation and unicorn-like value creation outside of major urban centres, whether in Atlantic Canada, rust-belt New York, or Northern Ontario.

Journeying back to the origins of Radian6 and Q1 Labs — two New Brunswick companies that sold for a combined $1 billion — in the basements and offices of a group of geeks and dreamers, Pitts tells a story of two remarkable companies and the legacies that continue to this day. But theirs was not a simple tale of overnight success; there were sellouts and firings, comebacks and vindication, and still unfulfilled promise.

This is a story of high-tech value creation far from Silicon Valley, a story of the mythical unicorn in the woods. Are the stories of Radian6 and Q1 Labs outliers, rogue datapoints that should be discarded, or the foundation for a new knowledge economy outside of the mainstream?

Gordon Pitts (CA)
Gordon Pitts is a former senior writer for the Globe and Mail’s Report on Business. He is the author of seven books, including The Codfathers: Lessons from the Atlantic Business Elite and Stampede: The Rise of the West and Canada’s New Power Elite, winner of a National Business Book Award.
Page length 264
Publication date (yyyymmmdd) 20200922
Publisher Goose Lane Editions
ISBN: 9781773101514