Into the Current book trailer wins 2017 South by Southwest (SXSW) Best Title Design Award
The book trailer for Into the Current by Jared Young has won the Jury Award for Excellence in Title Design at South by Southwest (SXSW), the world’s premiere convergence of the interactive, film and music industries.
The trailer, a collaboration with award-winning motion designer Chris Moberg, was the first book trailer to be screened at SXSW in the history of the festival. Moberg is an award-winning motion designer with McMillan. His work has appeared in music videos for Drake and Zeds Dead, and has won numerous BET, Juno, and Canadian Screen Awards.
Also nominated in the Best Title Design category were Westworld, Jessica Jones, The Crown, Doctor Strange, The Shannara Chronicles, Stranger Things, Voyages des Cleauvard, LOCA, El Rey Tuerto (The One Eyed King), OFF CDMX, PANICROOM 13, Golden Life, De 16, Animal Kingdom, Style Frames Design Conference, St. Nickel, Into the Badlands, Dogma, New York City Blues, OFFF by Night 2016, Of Kings and Prophets, Barbie Beach, IRA (Wrath) and Preacher.
Jared Young is the author of the novel Into the Current. He is also the co-founder of the film website Dear Cast and Crew, and a creative director at McMillan. His stories and essays have appeared in magazines and newspapers across the world and have been anthologized by McSweeney’s.